User Manual

Welcome to EXMO, the world's first AI-driven platform for personalized dissemination analysis and content generation.

EXMO's mission is to help individuals and organizations identify dissemination trends, make more scientific communication decisions, and achieve intelligent content generation and management through advanced natural language processing and dissemination semantics.

1.1 Core Features & Advantages

EXMO is built for communication professionals, independent creators, brand marketers, and researchers. Its core advantages include:

• Personalized Dissemination Intelligence: builds a tailored intelligence hub from your preferences and behavior, aggregates hot topics across platforms in real time, and recommends high-value topics and strategies.
• Intelligent Task Management: supports fast task creation and management, full-process monitoring of progress, outcomes, and feedback, and helps users plan, execute, and review efficiently.
• AI Content Generation: includes a powerful AI generation engine that creates high-quality dissemination content based on goals, style, and scenarios.
• Semantic Analysis and Outcome Prediction: analyzes emotional tendency, keyword heat, and trend changes in real time and automatically generates prediction reports to improve dissemination strategy.
• Dynamic Evolution of Communication Genes: tracks dissemination behavior through EXMO's communication gene model and continuously improves personalized recommendations.

1.2 Target Users & Use Cases

EXMO is suitable for the following users:

• Brand Marketing Teams: capture market trends quickly, generate precise campaign content, plan communication schedules, and improve brand exposure.
• Independent Creators: generate viral-ready content in one click, stay close to hot topics, and improve both creative efficiency and dissemination results.
• Academic Researchers: obtain multidimensional dissemination data and trend analysis to support research and reporting.
• Corporate PR Teams: monitor public opinion in real time, respond quickly, and manage dissemination risks more scientifically.

1.3 Product Modules Overview

EXMO currently includes six core product modules:

• Dissemination Information Hub (Homepage): real-time hot topic recommendations, personalized dissemination question generation, and communication calendar reminders.
• Task Center: creation, management, and review of dissemination tasks.
• AI Content Generation Module: automatic generation of high-quality dissemination content and AI-assisted strategy discussion.
• Semantic Analysis Module: real-time dissemination performance analysis and feedback.
• Dissemination Preference Settings: personalized style and communication goal configuration.
• Communication Gene Module: dynamic updating of user profiles and communication genes.

Quick Start Tip: for first-time use, we recommend completing Account Registration, Dissemination Preference Settings, and Create a Dissemination Task in sequence so the platform can provide more precise recommendations and guidance. If you need help, please refer to the FAQ page or contact exmo@contact.ai.

2. Account Registration & Login

Before using EXMO, you need to create an account and sign in. This chapter explains registration methods, login options, and account management notes.

2.1 Account Registration

You can register an EXMO account through the following steps:

• Step 1: Open the registration page by tapping Register Now when you first launch the EXMO app.
• Step 2: Read and agree to the EXMO User Agreement, Privacy Policy, and Third-Party Account Authorization Agreement before continuing. Users under 14 should register and use the service under guardian guidance and review the Notice to Minors carefully.
• Step 3: Complete your registration details, including a username, a valid mobile number or email address, verification code confirmation, and a password that is 8-32 characters long and contains at least two character types among letters, numbers, or symbols.

2.2 Account Login

After registration, you can log in with a mobile number or email address and password, or by using supported third-party sign-in methods.

• Mobile Number / Email Login: enter the mobile number or email used during registration and your password. If you forget your password, use Forgot Password to verify by code and reset it.
• Third-Party Login: EXMO currently supports WeChat, Apple ID, and Google sign-in. On first-time third-party registration, you may need to bind a mobile number or email for account management.

2.3 Account Management & Security

• Keep your account and password secure and never share them with others.
• If you detect abnormal activity, forget your password, or believe your account was compromised, reset your password immediately or contact exmo@contact.ai.
• Each account should be linked with at least one valid mobile number or email address so EXMO can deliver security alerts and important notices.
• If you need to change linked mobile, email, or third-party account information, complete the verification process in the Account page of User Center.

Quick Login FAQ: if you do not receive a verification code, check your network and spam folder, then try again later. If third-party login fails, make sure the linked account is valid and available. If registration reports an invalid mobile number or email format, check for spelling errors or use password reset if the account already exists.

After completing registration and login, we recommend moving on to Dissemination Preference Settings to receive more accurate personalized recommendations.

3. EXMO Homepage: Dissemination Information Hub

The Dissemination Information Hub is the homepage you see after opening EXMO. It is the starting point and navigation center for your dissemination work, bringing together hot topics, platform trends, personalized prompts, and your own calendar schedule.

3.1 What This Page Helps You Do

• See content recommendations aligned with your preferred dissemination style.
• Access the current top searches across major platforms.
• Discover rapidly rising themes and topics.
• Review your own dissemination schedule and calendar.

All recommendations are adjusted based on your past usage patterns. You can also customize the order and display logic to capture opportunities more efficiently.

3.2 How to Use Each Area on the Homepage

• Welcome Area & Quick Actions: set your dissemination preferences or review your communication gene profile from the top quick-action buttons.
• Ask Me Anything: use the floating assistant entry at the bottom to open AI dialogue, generate copy, discuss strategy, or upload material for optimization.
• Recommended Dissemination Questions: the system updates up to 8 personalized prompt cards every day. Each can be opened directly in the content generation module.
• Hot Search Trends: review personalized hot trends and platform-level hot terms from Douyin, Xiaohongshu, WeChat Channels, Weibo, Zhihu, Kuaishou, and Bilibili. You can switch platforms, adjust display order, and view the top 10 items per platform.
• Topic Growth Ranking: review 6 fast-rising topics at a time, along with related hot keywords, trend charts, semantic maps, and recommended angles.
• My Dissemination Task Calendar: if you have scheduled task events in Task Center, they appear at the bottom of the homepage and are automatically removed after expiration.

3.3 Tips & Suggested Daily Use

• Check one recommended dissemination question every day to capture inspiration quickly.
• Review the topic growth ranking once a day and try writing around a fast-rising topic that fits your style.
• Open one platform trend panel daily to identify fresh entry points.
• Customize platform display order and quantity, and use Ask Me Anything as your direct creation entry if you generate content with EXMO frequently.

4. Configuring Dissemination Preferences

Dissemination preferences are the basis for personalized EXMO recommendations. Completing them carefully helps the platform deliver better strategies and content suggestions.

4.1 Preference Overview

• Dissemination role, such as brand communicator or creator.
• Domain or field, such as technology, culture, or consumer goods.
• Communication goals, such as exposure, conversion, or public opinion guidance.
• Tone and communication style, such as formal, warm, humorous, or motivating.
• Emotional tendency, such as positive, rational, or neutral.
• Preferred platforms, such as Xiaohongshu, Douyin, Weibo, WeChat Channels, or Bilibili.

The more accurate these settings are, the better EXMO can understand your dissemination needs and deliver targeted recommendations.

4.2 How to Set Preferences

• Step 1: open the preference settings page from the homepage or User Center.
• Step 2: select your dissemination role.
• Step 3: define up to 5 relevant dissemination fields.
• Step 4: set your communication goals, such as brand exposure or conversion.
• Step 5: choose up to 3 style preferences and up to 2 emotional tendencies.
• Step 6: select your preferred platforms.
• Step 7: tap Save Preferences to store your settings.

4.3 Dissemination Genes and Preference Optimization

Communication genes are EXMO's dynamic personalization framework. The platform updates them automatically based on your dissemination activities and feedback performance, then uses them to optimize future recommendations.

• Gene Formation and Updates: after major actions such as completing tasks and receiving feedback, EXMO re-evaluates your historical performance and adjusts your communication gene profile.
• Gene–Preference Relationship: the labels selected in dissemination preferences become important inputs for downstream task, content, and analysis recommendations.
• Monthly Review Suggestion: check the preference page regularly and refine your settings based on the optimization suggestions given by the system.

Preference Tips: fill in your preferences as comprehensively as possible at the beginning, update them promptly when your needs change, and review your communication gene changes regularly to keep recommendations accurate.

5. Creating a Dissemination Task

Tasks are EXMO's core unit for planning, executing, and tracking dissemination activities. Well-structured tasks help you reach goals more efficiently and obtain precise feedback.

5.1 Task Overview

• Task name: a concise description of the topic or objective.
• Dissemination labels: specific keywords related to the communication target, such as a brand, product, or event.
• Event execution time: the date and time used for dissemination calendar reminders.
• Preference settings: task-level preference adjustments for specific scenarios.

A task itself does not impose a hard execution deadline, but assigning an event time helps EXMO remind you through the dissemination calendar.

5.2 How to Create a Task

• Step 1: open Task Center from the navigation bar and tap Create New Task.
• Step 2: enter the task name, dissemination label, and optional event execution time.
• Step 3: adjust task-specific preferences such as tone, platforms, and dissemination goals if they differ from your global preferences.
• Step 4: optionally collect feedback content through links or text input, then tap Generate Task to create the task and add it to Task Center.

5.3 Task Creation Notes

• Keep task names concise and clear for later review.
• Use precise dissemination labels to improve downstream content generation and analysis accuracy.
• Update event timing promptly when schedules change. Expired events will no longer appear on the homepage calendar.

5.4 Task History Records

• Each task automatically creates a history thread that records key actions and outcomes.
• From task details, you can jump directly into related Semantic Analysis and Content Generation histories.
• Each task corresponds to one content generation dialogue history. If you unbind the task and start a new dialogue, EXMO creates a separate history entry.
• Selecting a task in Semantic Analysis enables task analysis mode, and new uploaded feedback can be added to the task automatically.
• The task list supports keyword search, and tasks can be deleted from the top-right trash button.

Task Tips: make sure the event time matches the timeliness of the communication, update task information when details change, and use the list sorting and filtering options to organize tasks more efficiently.

6. Content Generation Module

6.1 Module Overview

The Content Generation Module is EXMO's core AI dialogue engine. It supports multi-turn natural-language interaction for dissemination copy, titles, comments, strategy suggestions, analysis support, and campaign writing. It is designed as a flexible and traceable semantic generation environment grounded in task preferences, semantic context, and communication goals.

6.2 How to Access

• Free Mode: tap the Generate icon in the bottom navigation to enter the module without selecting a task.
• Task-Linked Mode: enter from Task Center or select a single task from the module itself to bind the current dialogue to that task.

6.3 Functional Layout

• Dialogue Window: displays multi-turn AI dialogue history and supports vertical scrolling.
• Smart Recommendation Area: shows personalized prompt cards before a new dialogue begins.
• Input Bar: supports free-form prompts related to tasks, topics, or analysis needs.
• Task Bar: shows the current task-binding state and lets you switch or unbind tasks.
• Attachment Menu: supports document, PDF, camera, and local image uploads.
• History Button: opens dialogue history for viewing, copying, deleting, and collecting records.
• Send Button, Stop Button, and New Dialogue entry: control the generation lifecycle.

6.4 How to Use

• Binding a Task: optionally bind an existing task so all generated content is stored under that task's history.
• Dialogue and Generation: ask direct questions such as planning Xiaohongshu strategy, drafting a video script, or rewriting copy with more emotion.
• Attachment Support: upload documents, captured photos, or local images to give EXMO more reference material.

6.5 Record Management

• All dialogues are automatically stored by time.
• Each history entry displays a summary, date, and task-binding status.
• You can continue a dialogue, copy text, delete a record, collect it, or search histories by keyword.

6.6 Tips for Better Use

• Be specific with platform, tone, and style keywords for better outputs.
• Use task preferences to shape the generated style.
• Refine outputs iteratively over multiple turns.
• Jump into Semantic Analysis when you need more data support for generated content.

7. Semantic Analysis Module

The Semantic Analysis Module interprets emotional tendency, extracts keywords, tracks trends, and generates dissemination suggestions from collected links or text. It supports both direct analysis and task-linked analysis.

• Direct Analysis Mode: for quick analysis without linking to a task.
• Task-Linked Analysis Mode: for binding analysis to a task so the results remain traceable and can contribute to communication gene evolution.
• Entry Points: the bottom navigation analysis icon or the analysis button inside task details.
• Analysis Result Layout: emotion score, feedback volume, keyword cloud, emotional trend chart, and EXMO dissemination suggestions.
• Record Management: browse all analysis records from the analysis homepage, filter by direct or task-linked mode, search by keyword, and open any record for detail.

8. History Records & Behavior Tracking

This module lets users review finished tasks, semantic analysis records, and content generation histories, forming an evolving dissemination behavior archive that also supports communication gene modeling.

• Record Types: task records, semantic analysis records, and content generation records.
• Entry Points: Task Center, Semantic Analysis homepage, and the History button inside Content Generation.
• One Task–One Record Rule: each task corresponds to one content generation history and one semantic analysis history, ensuring consistency and traceability.
• Functional Support: search, detail viewing, editable record names or notes, and deletion with secondary confirmation.
• Merging Analysis Records: multiple analysis records can be merged by combining feedback data, but each merge can include at most one task-linked analysis record.

9. Communication Gene

The Communication Gene module summarizes a user's dissemination behavior and presents a personalized communication profile by extracting representative tags, emotional tendencies, platform preferences, and stylistic patterns from tasks, semantic analysis, and generated content.

• Access: enter from User Center or from the homepage shortcut button Your Communication Gene.
• Components: behavior summary, EXMO communication gene overview, tag interpretation, and EXMO insight suggestions.
• Tag Interpretation: each tag explains its alignment with your preference settings, the system evidence behind it, and the semantic interpretation.
• Best Practices: review the module regularly, adjust dissemination preferences when needed, and use EXMO suggestions as an important reference for task and content strategy.

10. Settings & Account Management

This chapter explains account-related operations such as language and theme settings, notification preferences, account security, third-party account binding, sign-out, and account cancellation.

• User Center Entry: access avatar, username, user ID, usage statistics, My Tasks, Dissemination Preferences, Communication Gene, Guided Help, Account, and Settings from the User icon in the bottom navigation.
• General Settings: switch between Chinese and English, choose dark or light theme, and clear local cache.
• Notification Preferences: control dissemination information alerts, feature-release alerts, and task reminders.
• About & Support: view user agreement, privacy policy, send feedback, and learn more about EXMO.
• Account Settings: manage mobile, email, password, and third-party login bindings, as well as sign out or cancel your account.